7/31/2023 0 Comments Recent google map searches![]() As Google Maps business listings contain a link to your website and nearly 60% of Google searches occur on mobile devices, having a responsive website goes without saying. Website responsiveness means that a website functions consistently across any device or screen size. Just create a billing account with Google Cloud Platform to get a $200 credit on Google Maps API every month (you won't be charged unless the usage exceeds these $200). Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable. Keep in mind that the Google Maps API is not free for heavy usage. In particular, you can point out the directions to your location from the most popular nearby places - it may be an airport, railway station, local attractions, etc. Embed a Google mapĪdding Google Maps right on your website is another way to let Google connect your business with the location. If some locations have popular local nicknames, you can use them, too. These locations can be found on Google Maps. Mentioning these places on your website will let Google establish closer ties between your business and a certain area. Note: In our guide about local ranking factors in the context of entities I wrote about using local landmarks (the names of well-known places nearby). For example, you can use one of your local keywords as a seed one to get new keyword suggestions with the help of the Autocomplete Tools feature. If you need new local keyword ideas, try Rank Tracker’s Keyword Research module. Also, you might want to try optimizing the near me keywords. For example, use New York best coffee instead of just best coffee. In most cases, you can simply add the name of the location you operate in to your landing pages. These are the keywords that let Google see your relevance to a certain location. To boost your local positions, enrich your website with local keywords. Optimize your websiteĪlthough technically you don’t need a website to appear on Google Maps (just like a GMB listing), neglecting organic SEO can harm your Google Maps performance, as there’s a strong correlation between organic traffic and growing positions in the local pack. ![]() If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy. Do not ignore them, but make sure to answer the customer and apologize for any negative experience caused. So, that being in Google Maps is not only about visibility but also about the positioning of your business. ![]() Note: Any business might receive negative reviews. You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you.īy the way, reviews have their own ranking factors (bet you have seen how Google pushes some of them to the Most Relevant section): How do you get them? First and foremost, you can encourage your clients to leave reviews. Get more reviewsĪs I’ve mentioned above, reviews do impact your positions on Google Maps and in the local pack. Good: Geek SquadĪll in all, your business name must be exactly like your actual legal name without any additional keywords or phrases.
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